Executive Consultant and Branding Expert
After graduating from Washington & Lee University, Scott Miller began a career in advertising and political consulting. As Creative Director of McCann-Erickson in New York, where he worked for such clients as Coca-Cola, Miller Brewing, and Exxon, Scott won every major award for creative excellence in the advertising industry, including many Clio Awards and a Lion d’Or from the Cannes Film Festival.
In 1979, he founded Sawyer/Miller Group with David Sawyer. This strategic consulting group developed communications strategies for many political campaigns, corporations, and institutions. Among Sawyer/Miller Group’s clients: Corazon Aquino, Vaclav Havel, Coca-Cola, Microsoft, Miller Brewing, Boris Yeltsin, Drexel Burnham Lambert, Kim Dae Jung, Goldman-Sachs, Apple Computer, Virgilio Barco, USA for Africa/Hands Across America, Lech Walesa and The Better World Foundation. Sawyer/Miller also advised more than 40 U.S. candidates for governor or senator and several presidential campaigns.
In 1984, Sawyer/Miller was hired by Steven Jobs of Apple Computer. He asked for a strategy to address Apple’s competition with IBM and Microsoft – based on the insurgent strategic principles Sawyer/Miller Group was developing and learning in politics. That work with Apple created the strategic foundation for Core Strategy Group.
In 1991, Sawyer/Miller Group was acquired by True North (now Interpublic Group), and Scott established Core Strategy Group. At Core, he has worked on developing communications, marketing and branding strategies for clients like McDonalds, Verizon, CitiGroup, Microsoft, Coca-Cola, Google, News Corp., Johnson & Johnson, Highfields Capital, Gannett, Rio Tinto, Cox Newspapers, Women & Co., The Newspaper Association of America, The Southern Company, American Express, The Home Depot and The Walt Disney Company.
Scott has also helped develop strategy for the successful political campaigns of Kim Dae Jung and Vicente Fox. In the 2004 U.S. election, Scott worked as a strategist for the Bush-Cheney campaign.
In 2012, Scott founded RealLeader.com with Pat Caddell and Bob Perkins. In 2013, he worked with First Lady Michelle Obama on her “Let’s Move” initiative.
Scott provides commentary on political and corporate communications on major television networks, and often lectures on communications, branding and insurgent strategies. He wrote Building Brandwidth with Sergio Zyman, The Underdog Advantage with David Morey, and One More Customer with Fran Tarkenton.
He is a member of the Council on Foreign Relations and has been included on several Who’s Who lists over the years, before realizing the listing is basically a marketing scam. Nevertheless, to his great embarrassment, he bought one faux marble plaque.