Senior Campaign Strategist and Branding Expert
David Morey is one of America’s leading strategic consultants and one of the nation’s most sought-after speakers. He is the award-winning co-author of The Underdog Advantage: Using the Power of Insurgent Strategy to Put Your Business on Top (McGraw Hill), and has worked with and helped add billions of dollars in revenue and market value to a wide range of Fortune 500 companies.
Over the years, David has worked with some of the world’s top business leaders and advised five Noble Peace Prize winners and 15 winning global presidential campaigns, including that of President Barack Obama.
David has worked with foreign candidates and governments including: Colombian President Virgilio Barco; Philippine President Corazon Aquino; Russian President Boris Yeltsin and The Dalai Lama. In 1997, he advised the winning presidential campaign of Kim Dae Jung, the first opposition leader to be elected in Korean history. Subsequently, he was an advisor to the Government of Korea during its financial crisis and recovery. More recently, Mr. Morey advised the successful campaigns of Vicente Fox, Mexico’s first successful opposition presidential candidate in 70 years, and South Korea's Park Geun Hye.
David has advised the senior management of Fortune 100 companies and helped to launch a number of successful start-up companies and ventures. He has developed successful strategies for General Electric, Bancomer, Verizon, The Coca-Cola Company, Mars, KPMG, McDonald's, Microsoft, News Corp., Nike, Pepsi, P&G, Disney, Visa, American Express, TPG and many others. His strategic work with Verizon and Coca-Cola helped to add more than $100 billion to their market values, and his acquisition and turnaround strategies for Korea First Bank resulted in a quadrupling of profit for the private equity firm TPG.
David has served as Adjunct Professor of International Affairs at Columbia University, specializing in global communications, and was Chairman of the Council on Foreign Relations' Task Force on Public Diplomacy. Additionally, David is Co-Chairman of the Fund For Peace and served on the Defense Science Board’s Task Force on U.S. Strategic Communications and National Security. He was a four-time All-American Decathlon competitor, IC4A Champion and a member of several U.S. national teams.
David was Foreign Policy Advisor to U.S. Senator John Glenn and formerly worked as a journalist in Eastern Europe and the Middle East. He studied at the Wharton School and Princeton University’s Woodrow Wilson School and was a Paul P. Harris scholar at the London School of Economics, where he received his Master’s Degree with High Distinction. He has helped edit major books on a range of issues involving international politics, business and communications.